Google AdSense is a Google online business that is ideal for people who would like to earn extra income to help with their daily expenses at home. The straightforwardness of this kind of business makes it even more appealing to all business-minded people and other interested individuals. Nonetheless, you only have to have some knowledge about search engine optimization, or commonly known as SEO, in order to make AdSense work for you, through making your website’s contents so much better.On the other hand, if you will not understand how SEO works or how to use it in the right way, then spending more cash to hire someone to do SEO work for you will be necessary. Bear in mind that Search Engine Optimization is extremely important if you want to be successful with this business. By using the right and relevant keywords in optimizing your website, you will gain more site visitors.Likewise, more site visitors means there is higher chance that those visitors will click on the ads in your site. Obtaining numerous clicks in Google AdSense program will let you earn at least $100. You will receive your payments through bank deposits or check, whatever you prefer.Another Google online business is called Google AdWords. This business is not appropriate for novice marketers because the person doing the business is required to pay a certain amount of cash to Google each time that a site guest clicks on the ad that you’ve posted in any of their sites. Then again, this is still considered as business because you get to post ads of your products and it will appear all over Google. With that, you will gain lots of potential clients and your sales will increase.Google AdWords works this way, when the internet user entered some keywords in the search bar, the ads containing the keywords that he had just typed in will instantly emerge on the search results as sponsored links. However, it is still not guaranteed that your ads will be in the first page of the search results since other marketers may have beaten you in the rankings.Incidentally, if you are a beginner, the right Google business program for you is really the Google AdSense. The only drawback is that, it requires a lot of things before you can gain anything. The first requirement is, you must have your own website and its content must be first-rate. Secondly, your site must be hosted by a web hosting company. And in case, you don’t have enough money to do these things, then it is clear that you’re not yet ready to try AdSense.Finally, it is obvious that whatever Google online business you take, they can be the ideal choice for home based online business. Just make sure that the one you’ll choose is the right one for you and you can be able to maintain it, if not, setting up that business will just be a waste of your time and money too.
Habits – The Big Secret to Marketing Success
What do you think you need more than anything else to attract more of your ideal clients?Many people will say, “better information to show me how to do what works.”Others will say, “more motivation and drive to implement what I already know.”Another common answer is, “more time to fit marketing activities into my schedule.”And lots of people will say, “I need better goals and more clarity about what I want to achieve.”In writing this ezine/blog for the past 20 years I’ve talked about the importance of all of those.But I’m finally understanding a factor that is much more important: good habits.Over the past year, I’ve been a big advocate of the writings of James Clear. He writes a blog about success and habits. And he just came out with his first book, Atomic Habits, which is fantastic.Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits.This idea is simple but true: Self-employed professionals who establish regular marketing habits have a much better chance of succeeding than those who don’t.And the crazy thing is that the four items – information, motivation, time, and goals – I mentioned above don’t actually make a huge difference.Information. These days, we have access to more information about marketing than ever before in history. And much of it is free and instantly available through a Google or YouTube search.The problem is that most of us have not established a regular habit of studying what we need to know to become better marketers. The information is useless unless we become proficient at implementing it.And even if we pay good money for courses and programs, much of it goes to waste. I just learned recently online that 97% of people who buy a course online never complete it.Motivation. If we measured motivation by intention, we are all motivated. Don’t we all want and need to grow our businesses? But we keep getting distracted and don’t follow through on our intentions. Again, the issue is poor habits.Time. If only we had more of it. But unsuccessful marketers have just as much of it as the most successful ones. The key is that they dedicate more time to implementing regular marketing habits.Goals. Nothing wrong with goals except that they are only a starting point for success. And they can get us stuck in the future, instead of doing what needs to be done today – the routine marketing habits that we perform every day or week.”A habit or system beats a goal every time.” – James ClearThe research is in and the conclusion is clear.Establishing positive and consistent marketing habits have a bigger impact on marketing success than anything else.We may have great information, high motivation, lots of time, and clear goals, but unless marketing activities are performed regularly and habitually, the chances of success are slim to none.The question you should be asking is, “How do I start establishing better marketing habits?”James’s Atomic Habits goes to great lengths to share a multitude of ways to become an expert habit practitioner. So I highly suggest you get his book. It could be the most valuable ‘marketing’ book you’ll ever read.But let me also give you my perspective on what it takes to establish new marketing habits.The C – SPAT ModelThis is a model I came up with for one of my marketing programs.Coaching or Context. A coach declares the game, how it is played and how to win at it. And this creates the context in which you play the game. It helps if you have an outside source that can hold you accountable to play by the rules necessary to succeed.This principle is why when you’re working with a coach or in a program that you suddenly find it’s easier to take action and form positive habits. The context of the game helps shape your behaviors.Notice that all professionals such as doctors, lawyers, and accountants go through rigorous training in the form of a professional school and internship. And in this context, professional habits and protocols are established.As independent professionals, we’d all prefer to do things on our own, charting our own direction. That’s nice, except that it doesn’t always work very well, does it?Study. A big part of the game is study and learning the body of knowledge necessary to perform effectively. Again, the information required to be an effective marketer is readily available, but you need some assistance in sorting the wheat from the chaff and studying what is most useful.Planning. All successful marketing needs a plan. The alternative is implementing random marketing activities with little structure and direction. So it’s not how much you know, but how you put what you know into action.Action. Success doesn’t come from being busy or doing a lot of things, but in doing the right things at the right time. This is where establishing regular marketing habits comes in.To some, it might be writing an article once or twice a week. For others, it may mean setting up more meetings with networking contacts. Or it could be booking regular speaking engagements.The secret to making this work is to leverage the first three steps of the model – Coaching, Study, and Planning, into marketing Actions that you perform as consistently as possible.Tracking. What gets measured gets done. And when we fail to measure, habits don’t tend to stick. When we measure and track habits, the chances increase dramatically that they are performed consistently.It can take some time to establish positive habits. You know that’s happened when you don’t even have to think about it anymore; you just sit down and write that article every Monday or make five calls to prospects every week.And when you’re in action like this, you create a feedback loop, learning what works the best and what doesn’t. This enables you to fine-tune and adjust over time until your marketing habits become more established.So, stop putting so much attention on searching for the “perfect” marketing strategy, getting motivated, finding more time, and setting goals.Instead, use the C – SPAT approach to establishing positive marketing habits.Cheers, Robert
How to Choose Women’s Running Clothing
Women’s running clothing has been getting more suitable, comfortable and attractive over recent years as some of the large sports clothing manufacturers have noticed the boom in women’s running. You can now buy good quality women’s running clothing from a dedicated running shop, quality independent sports store or sometimes even within large department stores. You’ll also find a growing number of online stores selling specialist womens running clothing.There are a number of factors to consider when choosing clothes for running. Firstly the most important factor is that your running clothes do they job they were made to do, whether that is to provide comfort, support, warmth or cushioning.Go to a running shop, specialist retailer or online store that has a large range of womens running clothing and specialists who can provide unbiased advice. Many large running shops have separate sections for women and some even organize women’s only nights where you have the opportunity to talk to other people about the types of clothes and trainers they wear. You can also pick up advice from other women in your local gym and running club.The first factor to consider is the cut of the garment and its features. Each running brand is different and you want to look for something with a cut to suit your figure. Many women find a couple of quality brands that suit their figure and try to buy most of their clothing from these brands. With advances in technology there are many new, breathable fabrics available, many of these include innovative features such as extra pockets for keys and mobile phones, reflectors and even satellite navigation built in!Comfort and durability are also really important factors. It vitally important that all of your running clothes are comfortable to wear. You will be really putting the fabric through its paces during you run and you want to ensure if won’t rub in sensitive areas and will not fall apart after a few training sessions.Cost has a big influence on a purchase. Its worth spending a little to ensure you get a fit for purpose, well built and durable product, however you don’t need to spend a fortune to get good running clothing Look around your local running stores and specialist sports retailers for sales and end of season discounts. You can also find deals by shopping online, but make sure you know your size and shape before ordering as it can be difficult to return some items.It’s important to remember that different women will suit different types of women’s running clothes. If you visit a specialist running retailer they should have female staff that will be able to advise on the best brands and cuts to suit your size, shape, running style and of course personal taste preferences.Over the next few years there will be more and more women’s running clothing released by the major sports and running manufacturers. This competition can only help to ensure that womens running clothing continues to improve and can rival mens clothing for fit, comfort, durability and innovative features.
Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.